Tjep 荷兰设计公司家具店面设计
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/2008121923302589077801.jpg" border=0></P><P align=left>DutchdesignersTjep.havedesignedastoreinteriorforfurniturebrandVilaSofaintheNetherlands.</P>
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<P align=left>“We used the idea of a warehouse as metaphor for speed: a place were goods are stored for the transition from the producer to the very personal environment of your home,” says Frank Tjepkema of Tjep.</P>
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/20081219233026077803.jpg" border=0></P>
<P align=left>The graphics are derived from symbols used in transportation, while a white wall with cut-out shapes representing chandeliers, windows and balconies represents the home.</P>
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<P align=left>Staff use sales desks on wheels to allow customers to complete their purchase while sitting on their chosen sofa.</P>
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The following information is from Tjep.:
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Tjep. was commissioned to create a shop environment for a new furniture brand called VilaSofa. VilaSofa is positioned between a conventional furniture shop and Ikea in terms of distribution speed. It offers mid-range prices for a wide public and a 48 hour delivery guarantee for all displayed models. The 48 hour claim became the main theme for the shop.
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/2008121923302614077806.jpg" border=0></P>
<P align=left>We used the idea of a warehouse as metaphor for speed: a place were goods are stored for the transition from the producer to the very personal environment of your home. The conceptual solution was surprisingly simple and logical: a combination of warehouse esthetics and home esthetics. This resulted for example into materials such as plywood usually used for crates combined with high-end glossy finishes.</P>
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/2008121923302618777807.jpg" border=0></P>
<P align=left>The symbols used in transportation and packaging have been metamorphosed into decorative elements that form room dividers that are arranged to organize the space and routing.</P>
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/2008121923302623477808.jpg" border=0></P>
<P align=left>Finally there is a big wall suggesting the idea of a magical vila, this is the only place where the graphic references are more literal: a big chandelier, a diversity of playfully arranged windows, romantic balconies.</P>
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/2008121923302628177809.jpg" border=0></P>
<P align=left>In this space we placed big ‘picnic’ tables where clients can take their time to inform about the product, talk to the VilaSofa staff.</P>
<P align=center><IMG src="/bbs/attachments/fanjin/20081219/20081219233026328778010.jpg" border=0></P>
<P align=left>Finally we designed mobile cashing systems so that clients can actually pay from their newly adopted sofa. VilaSofa offers a combination of existing sofa models and specially designed sofas by designers such as Monica Mulder and Khodi Feiz.</P>
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